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Attributing Revenue and Customers to Paid Ads without an Integrated CRM
Google Sheets XLookup Use Case to Attribute Leads from PPC without a CRM Integration
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5 Strategies for Reporting on Under-performing Paid Media Campaigns
When you have a campaign with less than stellar results, building a report for your clients or supervisors can be extremely difficult. How can you honestly report campaign metrics and insights without focusing on failure and wasted budget?
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When Are Google Search Ads Not the Right Tool for Your Business?
Google Ads may be a silver bullet solution for some businesses, but it’s not always the right fit for every business or industry.
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Why Data Storytelling Matters for Pay-Per-Click Advertising
Data storytelling is the art of transforming raw data into compelling narratives that drive action. In the realm of Pay-Per-Click Advertising, this skill is essential for making informed decisions, optimizing campaigns, and ultimately achieving business goals.
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7 Strategies To Create Ad Copy That Captivates And Converts
In today’s digital landscape, attention is scarce. Your Google Ads are competing with other ads and organic results for milliseconds of user interest. To effectively reach these users in your target audience and stand out from the crowd, strong ad copy is required.
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Navigating Enshittification: Avoiding Platform Decay
Enshittification describes the process of once-popular platforms decaying as stakeholders prioritize profits over user-experience. The phenomenon impacts social media, video games, community forums, and more.
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Negative Keyword Optimization: Crucial for Paid Search Success
In paid search advertising, every click counts. To keep ads targeted for relevant search terms, negative keyword optimization is a key aspect of campaign management.
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Moneyball For Paid Advertising: Media Efficiency Ratio (MER)
Media Efficiency Ratio (MER) empowers marketers to step back for a big picture view of their paid advertising landscape. It is a very simple calculation that focuses solely on advertising spend and gross revenue.
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Andy Hendricks 