Andy Hendricks

  • 5 Strategies for Reporting on Under-performing Paid Media Campaigns

    When you have a campaign with less than stellar results, building a report for your clients or supervisors can be extremely difficult. How can you honestly report campaign metrics and insights without focusing on failure and wasted budget? 

    Andy Hendricks

  • When Are Google Search Ads Not the Right Tool for Your Business?

    Google Ads may be a silver bullet solution for some businesses, but it’s not always the right fit for every business or industry.

    Andy Hendricks

  • Optimizing Locally Based Google Ads Search Campaigns

    Often, the advice and recommendations for Google Ads campaigns are geared for national or e-commerce businesses, but local businesses can also succeed with Google Ads with the right approach.

    Andy Hendricks

  • Why Data Storytelling Matters for Pay-Per-Click Advertising

    Data storytelling is the art of transforming raw data into compelling narratives that drive action. In the realm of Pay-Per-Click Advertising, this skill is essential for making informed decisions, optimizing campaigns, and ultimately achieving business goals.

    Andy Hendricks

  • Navigating Enshittification: Avoiding Platform Decay

    Enshittification describes the process of once-popular platforms decaying as stakeholders prioritize profits over user-experience. The phenomenon impacts social media, video games, community forums, and more.

    Andy Hendricks

  • Moneyball For Paid Advertising: Media Efficiency Ratio (MER)

    Media Efficiency Ratio (MER) empowers marketers to step back for a big picture view of their paid advertising landscape. It is a very simple calculation that focuses solely on advertising spend and gross revenue.

    Andy Hendricks