In today’s digital landscape, attention is scarce. Your Google Ads are competing with other ads and organic results for milliseconds of user interest. To effectively reach these users in your target audience and stand out from the crowd, strong ad copy is required.

7 Strategies to Create Strong Google Ads Copy:

1. Sell the Benefits, Not the Features: Listing features can help describe products or services, but they often do not convey how they will improve a user’s life or experience. Benefits are compelling and paint a picture that will resonate. For example, the feature: “Faster processor” could be repackaged as the benefit: “Effortlessly edit videos in seconds.”

2. Speak the Customer’s Language: Avoid insider jargon and complex explanations. Use clear, concise language that your target audience will understand. 

3. Utilize Dynamic Tools: Google Ads offers tools such as Dynamic Keyword Insertion, which can automatically add relevant information or search terms to your ad content. This can be leveraged to help your ads better match the user’s search and needs without creating thousands of ad copy variations.

4. Obvious Call to Action: Tell your audience exactly what to do next, whether it is scheduling a consultation, downloading an ebook, or signing up for a webinar. Users search with an objective in mind, if the call to action can help accomplish that objective, it is more likely to convert.

5. Power of Emotion: Pinpoint your audience’s specific struggles and frustrations. Tap into your audience’s feelings with words that evoke excitement and curiosity. Show them how your product or service can make their lives better, easier, or more fulfilling

6. Avoid Clickbait: Headlines with all caps, excessive exclamation points, and unrealistic promises might temporarily draw attention and clicks, but they will also often lead to user disappointment and high bounce rates. Be specific, relevant, and offer a solution without tricking users into clicking on your ads.

7. Test and Refine: No ad copy is perfect. A/B test different headlines, descriptions, and other assets to identify the best-performing content. Utilize data and tools such as Google Ads Experiments to help make educated ad copy decisions.

By understanding your audience, writing compelling ad copy, and trusting data to refine your strategy, you can create messaging that drives results beyond the first click. Good ad copy doesn’t just sell, it can build trust, start relationships, and build lasting success.