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How to Build an SEO Pipeline Dashboard in HubSpot (That Actually Proves ROI)
Most B2B companies track organic search with Google Analytics and Search Console to report on Rankings, traffic, and impressions. The problem is that none of those metrics answer the question your CEO is actually asking: is SEO making us money?
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SEO and GEO share (some) inputs, but they don’t share measurement
SEO and GEO inputs do overlap, but GEO measurement and reporting is a different world.
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Using AI to Write Google Ads Scripts to Automate Campaign Reporting
Paid Media reporting can be daunting. I used Claude to write a script to automate monthly campaign reporting for Google Ads.
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Attributing Revenue and Customers to Paid Ads without an Integrated CRM
Google Sheets XLookup Use Case to Attribute Leads from PPC without a CRM Integration
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5 Strategies for Reporting on Under-performing Paid Media Campaigns
When you have a campaign with less than stellar results, building a report for your clients or supervisors can be extremely difficult. How can you honestly report campaign metrics and insights without focusing on failure and wasted budget?
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When Are Google Search Ads Not the Right Tool for Your Business?
Google Ads may be a silver bullet solution for some businesses, but it’s not always the right fit for every business or industry.
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Optimizing Locally Based Google Ads Search Campaigns
Often, the advice and recommendations for Google Ads campaigns are geared for national or e-commerce businesses, but local businesses can also succeed with Google Ads with the right approach.
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Why Data Storytelling Matters for Pay-Per-Click Advertising
Data storytelling is the art of transforming raw data into compelling narratives that drive action. In the realm of Pay-Per-Click Advertising, this skill is essential for making informed decisions, optimizing campaigns, and ultimately achieving business goals.
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7 Strategies To Create Ad Copy That Captivates And Converts
In today’s digital landscape, attention is scarce. Your Google Ads are competing with other ads and organic results for milliseconds of user interest. To effectively reach these users in your target audience and stand out from the crowd, strong ad copy is required.
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Navigating Enshittification: Avoiding Platform Decay
Enshittification describes the process of once-popular platforms decaying as stakeholders prioritize profits over user-experience. The phenomenon impacts social media, video games, community forums, and more.
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Andy Hendricks 