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Negative Keyword Optimization: Crucial for Paid Search Success
In paid search advertising, every click counts. To keep ads targeted for relevant search terms, negative keyword optimization is a key aspect of campaign management.
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Moneyball For Paid Advertising: Media Efficiency Ratio (MER)
Media Efficiency Ratio (MER) empowers marketers to step back for a big picture view of their paid advertising landscape. It is a very simple calculation that focuses solely on advertising spend and gross revenue.
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Landing Pages: Thinking Like A Consumer
Landing pages are often perceived as the most important part of a marketing campaign, as they display company/product information and drive conversions
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Andy Hendricks 