Andy Hendricks

  • Moneyball For Paid Advertising: Media Efficiency Ratio (MER)

    Media Efficiency Ratio (MER) empowers marketers to step back for a big picture view of their paid advertising landscape. It is a very simple calculation that focuses solely on advertising spend and gross revenue.

    Andy Hendricks

  • Landing Pages: Thinking Like A Consumer

    Landing pages are often perceived as the most important part of a marketing campaign, as they display company/product information and drive conversions

    Andy Hendricks