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How to Build an SEO Pipeline Dashboard in HubSpot (That Actually Proves ROI)
Most B2B companies track organic search with Google Analytics and Search Console to report on Rankings, traffic, and impressions. The problem is that none of those metrics answer the question your CEO is actually asking: is SEO making us money?
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SEO and GEO share (some) inputs, but they don’t share measurement
SEO and GEO inputs do overlap, but GEO measurement and reporting is a different world.
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Using AI to Write Google Ads Scripts to Automate Campaign Reporting
Paid Media reporting can be daunting. I used Claude to write a script to automate monthly campaign reporting for Google Ads.
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Andy Hendricks 