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How to Build an SEO Pipeline Dashboard in HubSpot (That Actually Proves ROI)
Most B2B companies track organic search with Google Analytics and Search Console to report on Rankings, traffic, and impressions. The problem is that none of those metrics answer the question your CEO is actually asking: is SEO making us money?
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SEO and GEO share (some) inputs, but they don’t share measurement
SEO and GEO inputs do overlap, but GEO measurement and reporting is a different world.
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5 Strategies for Reporting on Under-performing Paid Media Campaigns
When you have a campaign with less than stellar results, building a report for your clients or supervisors can be extremely difficult. How can you honestly report campaign metrics and insights without focusing on failure and wasted budget?
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When Are Google Search Ads Not the Right Tool for Your Business?
Google Ads may be a silver bullet solution for some businesses, but it’s not always the right fit for every business or industry.
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Optimizing Locally Based Google Ads Search Campaigns
Often, the advice and recommendations for Google Ads campaigns are geared for national or e-commerce businesses, but local businesses can also succeed with Google Ads with the right approach.
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Why Data Storytelling Matters for Pay-Per-Click Advertising
Data storytelling is the art of transforming raw data into compelling narratives that drive action. In the realm of Pay-Per-Click Advertising, this skill is essential for making informed decisions, optimizing campaigns, and ultimately achieving business goals.
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Navigating Enshittification: Avoiding Platform Decay
Enshittification describes the process of once-popular platforms decaying as stakeholders prioritize profits over user-experience. The phenomenon impacts social media, video games, community forums, and more.
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Moneyball For Paid Advertising: Media Efficiency Ratio (MER)
Media Efficiency Ratio (MER) empowers marketers to step back for a big picture view of their paid advertising landscape. It is a very simple calculation that focuses solely on advertising spend and gross revenue.
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Andy Hendricks 