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SEO and GEO share (some) inputs, but they don’t share measurement
SEO and GEO inputs do overlap, but GEO measurement and reporting is a different world.
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5 Strategies for Reporting on Under-performing Paid Media Campaigns
When you have a campaign with less than stellar results, building a report for your clients or supervisors can be extremely difficult. How can you honestly report campaign metrics and insights without focusing on failure and wasted budget?
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When Are Google Search Ads Not the Right Tool for Your Business?
Google Ads may be a silver bullet solution for some businesses, but it’s not always the right fit for every business or industry.
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Optimizing Locally Based Google Ads Search Campaigns
Often, the advice and recommendations for Google Ads campaigns are geared for national or e-commerce businesses, but local businesses can also succeed with Google Ads with the right approach.
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Why Data Storytelling Matters for Pay-Per-Click Advertising
Data storytelling is the art of transforming raw data into compelling narratives that drive action. In the realm of Pay-Per-Click Advertising, this skill is essential for making informed decisions, optimizing campaigns, and ultimately achieving business goals.
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Navigating Enshittification: Avoiding Platform Decay
Enshittification describes the process of once-popular platforms decaying as stakeholders prioritize profits over user-experience. The phenomenon impacts social media, video games, community forums, and more.
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Moneyball For Paid Advertising: Media Efficiency Ratio (MER)
Media Efficiency Ratio (MER) empowers marketers to step back for a big picture view of their paid advertising landscape. It is a very simple calculation that focuses solely on advertising spend and gross revenue.
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Andy Hendricks 