Andy Hendricks
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PPC · SEO · GEO

Converging Paid, Organic and AI search.

Running search holistically to understand what's shared, what moves budget, and how to report.

Andy Hendricks

Framework

The Attribution Debt Framework for B2B PPC

Reported CPA in long-cycle B2B is a function of campaign age, not just campaign quality. A framework for pricing in the time lag between spend and revenue recognition.

Read the framework →
Latest writing 026 articles
THE FIRST 30 DAYS AFTER AN AUDIT WEEK 1 Indexation noindex, canonicals WEEKS 1–2 Titles page-two pages WEEK 2 Internal links orphans, redirects WEEKS 2–4 Core Web Vitals LCP, field data DAY 30 Report before vs. after, per fix
B2B SEO

Quick SEO wins for B2B: what to fix in the first 30 days after an audit

A quick win fixes a page that already has ranking signals, which is why it can show results in 30 days when new content can't. Which fixes to make in the first month after a B2B SEO audit, and how to report them.

Oct 13, 2026 11 min read
Paid search

Google Ads B2B lead generation: how to trade lead volume for pipeline

Oct 7, 2026
 Paid search

PPC for manufacturers: part numbers, distributors, and other problems agency guides skip

Sep 29, 2026
About

Andy Hendricks leads organic and paid search strategy for B2B clients, specializing in PPC, SEO, and agentic search optimization — connecting campaign execution and technical search strategy to pipeline and revenue. Read more →