A quick win fixes a page that already has ranking signals, which is why it can show results in 30 days when new content can't. Which fixes to make in the first month after a B2B SEO audit, and how to report them.
Paid searchGoogle Ads counts a student's form fill and a buyer's form fill the same way. How to diagnose why lead volume and pipeline come apart, and the copy, form, negative keyword, and bidding changes that fix it.
Paid searchEight low-volume part number and fitment keywords produced 26 conversions for $9 each, while the same accounts average $70 to $250. How to find these terms, handle distributor overlap, and filter for fit.
B2B SEOA standard top/middle/bottom-of-funnel content calendar doesn't hold up in B2B. Map content to the technical evaluator, economic buyer, and internal champion instead.
GEOA free spreadsheet method for tracking whether ChatGPT, Google AI Mode, and Perplexity mention your brand or framework — no paid visibility platform required.
B2B SEOA term with 10 searches from active vendor evaluators can be worth more than one with 500 from students and researchers. A four-step process for scoring B2B keywords on intent, not volume.
B2B SEOMost SEO audits list hundreds of issues with no indication of what matters. A five-step walkthrough for building a ranked, impact-vs-effort roadmap instead.
ReportingImpressions, CTR, and engagement rate rarely change what a team does next. A test for cutting vanity metrics from client reports, and what to report instead.
AttributionSix months of Google Ads and CRM data from a live B2B account, run through the framework. Reported CPA at week 2 was 124% higher than true CPA.
SEO analyticsAI Overviews and a crowded SERP are changing the cannibalization math. A look at when paying for a term you already rank for actually expands total click share.
AttributionHow to build enhanced conversions and offline conversion imports when leads route through third-party distributors and the CRM has no native integration.
Ad transparencyAn analysis of 13 B2B advertiser accounts found that 61% of Google Ads Search spending went to search terms Google never disclosed.
SEO analyticsI pulled Ahrefs' estimated organic traffic for 19 client sites and compared it against what GA4 recorded for the same month.
DashboardsA simple HubSpot dashboard that ties organic search to leads, pipeline, and revenue. Four widgets, about 20 minutes of setup.
GEOSEO and GEO inputs do overlap, but GEO measurement and reporting is a different world.
AI toolsHow Claude was used to write a Google Ads script that automates monthly campaign reporting into Google Sheets.
AttributionUsing Google Sheets XLOOKUP to bridge data gaps and attribute revenue to ads campaigns without CRM integrations.
ReportingHow to honestly report on paid media campaign metrics and insights without focusing purely on failure.
Paid searchGoogle Ads isn't a silver bullet solution for every business or industry — here's when it isn't the right fit.
Local PPCSix key tips to improve local search campaign performance against national brands and expensive clicks.
ReportingTransforming raw PPC data into compelling narratives that drive action and client understanding.
Ad copyStrategies for writing Google Ads copy that stands out and drives results beyond the first click.
PlatformsIdentifying and combatting the decay of once-popular platforms as stakeholders prioritize profits over user experience.
Paid searchNegative keyword optimization is a key aspect of campaign management in paid search advertising.
PPC metricsA simple calculation that focuses solely on advertising spend and gross revenue.
Landing pagesLanding pages are often optimized for first-click conversions, but return value matters just as much.